Ukraine: voices of the world
Public service announcementA collaboratively produced audio-play advertisement guided by the script.
OUTLINE
The office of the United Nations High Commissioner for Refugees (UNHCR), also known as the UN Refugee Agency, is a global organization dedicated to saving lives, protecting rights and building a better fututre for refugees, forcibly displaced communitites and stateless people. This radio ad is aimed at raising awareness and funds to fuel organization’s efforts to rescue people from Ukraine.
ART DIRECTION
The tone of interviewees’ voices conveys a sense of urgency to showcase that help is desperately needed. The voices of Ukrainians will lead listeners on an emotional journey in order to influence viewers to become sponsors.
CLIENT
TAGLINE
You heard them. Now let them hear from you. Donate now at give.unhcr.ca.
PROCESS
TEAM
Alina Danilyuk, Jonathan Shea-Carter and Syed Hussain.