A fictional fake news campaign, created by using the written word and a convincing typographic treatment.
Privacy, consent, fake news, lying, bad behaviour and the inevitable loss of trust. Who or what media should we turn to for the truth? Thinking of Canada for the moment, Canadians can turn to a trusted source like the CBC/Radio Canada network and depending on your political point of view, some mainstream Canadian newspapers.
Create a completely fictional, unsupported by fact, fantastical, ridiculous, absurd, and outright outrageous fake news campaign and make it look completely believable.
The Canadian Broadcasting Corporation.
Don’t trust everything you see. Believe everything CBC.
Inspired by Black Mirror (Season 4 episode "Hang the DJ")
A series of bus shelter ads
Coach. Find your ultimate match. Progression from “Coming soon, wave to get started” to “Coming never, don’t believe everything you see” to “Always, believe everything CBC” and the text on a yellow stripe reads: “Check your ultimate sources.”
Final execution: Bus shelter ad; Instagram story ad
Final execution: Instagram ad in the feed
Final execution: billboard